Summer splash from Del Monte
Del Monte introduces Green Apple and Orange fruit drinks to add to its popular range
New Delhi, June 7, 2010 With mercury levels soaring high, Del Monte is now offering some respite in the form of new and exciting fruit drinks. The new flavours from Del Monte, Green Apple and Orange, have been selected after intensive trials. They emerged as the chosen flavours through their "never before" taste and their ability to refresh the consumers thirsting for better alternatives! With one of the highest fruit contents of approximately 30%, which is 2 to 3 times that of competitors in the category, the new Del Monte's offerings are clearly superior.
Recent times have seen the Apple flavor as an emerging favourite amongst the youth, especially in the out-of-home consumption occasions where one needs an easy-to-carry pack. Del Monte found a need gap here. Staying true to their brand philosophy of innovation, Del Monte has launched a path breaking flavour Green Apple which is a non-traditional, hip and happening flavour aimed at the youth. It is light, tangy and crisp to taste. No other branded player in India offers such a flavour in the out-of-home segment in fruit drinks.
Orange is amongst the most popular flavours in India. Del Monte discovered that one of the barriers to consumption of packaged orange fruit drinks in India was the taste. Indians prefer a natural sweet taste of orange rather than the sour or bitter taste that consumers in other parts of the world are accustomed to. So Del Monte has also launched a never-before Orange Fruit Drink. The Del Monte Orange drink is created from a naturally sweet orange which suits the Indian palate, as opposed to the other orange fruit drinks available in the market.
Del Monte Fruit Drinks range now includes 5 flavours:
- Pineapple Fruit Drink (with real fruit pulp)
- Four Seasons Fruit Drink (a delightful mix of guava, pineapple and mango)
- Pineapple-Orange Fruit Drink
- NEW Green Apple Fruit Drink
- NEW Orange Fruit Drink
Del Monte Fruit Drinks are available in stylish slim 240 ml cans for Rs. 25. at all leading modern retail chains and retail stores in top 25 cities across India including Delhi/NCR, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata. Del Monte fruit drink cans are also served by many institutions in the Hotels/Restaurants/Catering segment to thousands of customers on a daily basis.
Del Monte fruit drinks are naturally fat and cholesterol free and without any artificial preservatives. So, Del Monte invites everyone to make a splash this summer with their range of fruit drinks!
About Del Monte:
Brand Del Monte has 118 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food and beverage products includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range which is aimed at HORECA, Foodservices and QSR industries.
Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.
Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Del Monte Pacific Ltd, headquartered in Manila, Philippines, is engaged in the production, marketing, and distribution of Del Monte products in the select Asian markets.
FieldFresh Foods Pvt Ltd besides offering Del Monte range of Food & Beverage products, also sources and markets fresh produce for domestic as well as export markets. The company’s vision is to be the most trusted and innovative provider of branded fresh fruits, vegetables and processed food products in India.
For more information please log on to: http://www.fieldfreshfoods.in/ and www.worldfoody.com
For further information, please contact:
Archika Srivastava/Isha Sharma
9899895856/9818282734
Archika.Srivastava@rediffusionyr.com
Isha.Sharma@rediffusionyr.com
|
